All of their carpets are made on demand, so when you order from their online shop, they will begin producing it in Ethiopia for you which takes about 2-3 months to complete. During the process, they’ll send photos and information so you can see the progress of your rug. I experienced this while they made my LAINE Rug and it was very helpful, I was able get the perfect tone of white for my space, for instance. They can also produce rugs that are a little larger or smaller from what is listed on their website, so if you need a very specific size, you can request it.
I hope you’ve enjoyed meeting SERA HELSINKI today, and I hope that you find a rug on their website to fall in love with as much as I did, and have! I’ll share photos of the rug in my own home in a separate post next week.
(Photography: Copyright SERA HELSINKI, used with permission.)